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How We Think

What Online Retailers Get Wrong About Returns
A lot has been written about The Returns Problem, with most rehashing Amazon's impact on customer expectations (huge) and what that is costing everyone else (a lot). We think there is a missed opportunity with returns that no one else is talking about.
July 13, 2020
"We've Never Done It That Way"
At one point or another, every founder bristles at hearing, “But we’ve never done it that way.”And it’s all-too-common at B2B startups, where new ideas often fly in the face of how things have always been done.
November 9, 2020